(CHICAGO, IL) May 29, 2014 —- The Student Conservation Association (SCA) and American Eagle Outfitters, Inc. (NYSE: AEO) today won a Golden Halo Award at the 12th annual Cause Marketing Forum Conference in Chicago, IL. SCA, the nation’s only youth conservation force active in all 50 states, and American Eagle Outfitters, a leading global specialty retailer, were recognized for their 2013 campaign spurring young volunteers to protect the environment.Read more
American Eagle Outfitters
As a national sponsor of SCA, AE empowers college students from all over the country to take action to conserve our environment. As the initial sponsor of SCA’s Alternative Spring Break (ASB) program in spectacular locations like the Grand Canyon and Joshua Tree National Park, adventure-seeking volunteers make a difference while making memories that last a lifetime. College-aged students performed a range of projects from removing invasive species to repairing and building new trails. Through AE Better World, American Eagle Outfitters’ year-round philanthropy program, the SCA also conducts recruiting activities on nearly 150 college campuses and in high schools nationwide.
“At American Eagle Outfitters, our mantra is Live Your Life, and we believe the SCA helps young people do just that,” states Marcie Eberhart, director of the American Eagle Outfitters Foundation. “It is a powerful partnership with tremendous potential.”
In addition to ASB, hundreds of teenage volunteers in five U.S. cities helped revitalize urban parks nationwide. Sponsored by American Eagle Outfitters, and in partnership with SCA, the I Heart this City initiative debuted in Detroit, Houston, Pittsburgh, Seattle and Washington, DC. SCA members and participants from partnering community organizations and school groups engaged in projects ranging from building hiking trails to removing invasive species and cultivating urban farms.