SCA Names Sarah Hoye as Senior Director Marketing and Communications

Wednesday, November 9, 2022

(ARLINGTON, VA) November 9, 2022 — The Student Conservation Association (SCA), a national leader in youth service and stewardship, has appointed Sarah Hoye as Senior Director of Marketing and Communications.

Hoye will be responsible for developing and directing strategies to expand SCA’s reach, visibility, and influence among its key constituencies and to enhance SCA’s recognition as a thought leader in the youth development and conservation fields. Hoye will oversee the SCA’s strategic communications, media relations, institutional marketing, and overall organizational messaging.

Hoye is an award-winning journalist, has over 16 years of experience in the marketing and communication field, and most recently served as the Communications Director for the Wisconsin Department of Natural Resources. She is an accomplished reporter and national correspondent and has covered numerous high-profile stories for CNN, Al Jazeera, and other major news outlets.

“Sarah brings significant experience across marketing channels and communication platforms and has a proven ability to be a change agent,” states SCA CEO and President Stephanie Meeks. “Her work with Wisconsin State Department of Natural Resources and demonstrated commitment to increasing equitable access to the outdoors make Sarah the right choice to lead SCA’s marketing and communications.”

Sarah holds a BA in Mass Communications from the University of Wisconsin and a Master of Journalism from University of Maryland. She resides in Milwaukee, WI.

Contact: Stephanie Meeks, President and CEO, [email protected]

About the Student Conservation Association

The Student Conservation Association (SCA) is the national leader in youth service and stewardship. SCA conserves lands and transforms lives by co-powering young people from diverse backgrounds to plan, act, and lead, while they protect and restore our natural and cultural resources. Founded in 1957, SCA’s mission is to build the next generation of conservation leaders, and two-thirds of former SCA interns worldwide are employed or studying in conservation-related fields. For more, visit www.thesca.org.