American Park Network and Ford Explorer Sponsor $150K Dollar-a-Download Campaign
WASHINGTON, DC (PRWEB) July 03, 2012
The Student Conservation Association (SCA), the national leader in youth service and stewardship, and American Park Network, creator of Oh, Ranger! ParkFinder™ app, announced today that Ford Explorer will donate $1-per-download, up to $150,000, to SCA and three other nonprofit organizations. The free Oh, Ranger! ParkFinder™ mobile app finds nearby parks based on the user’s preferred location and activities.
“This is an excellent tool for outdoor lovers with either Apple or Android devices and by downloading the app, people are able to support SCA’s mission of building new generations of conservation leaders,” says SCA Sr. Vice President for Marketing Jamie Patten. “With so many people planning to head outdoors this holiday week, and with SCA marking its 55th summer of conserving America’s parks and forests, this is a perfect time to download the Oh Ranger! ParkFinder™ app, support our young volunteers, and begin to explore.”
SCA and the other nonprofit partners, each of which have integral ties to public lands and the great outdoors, will be given funds in proportion to the votes received. The download process enables users to direct funding to their favorite nonprofit partner, and those who already have the app are able to direct funds after installing an updated version of the app. The summer campaign will continue through September.
Oh, Ranger! ParkFinder™ allows users to search the most comprehensive database ever assembled of public lands all over America. The user simply chooses a location, selects their favorite activities and, in an instant, they’re presented with a host of options from near to far. Many additional features will make this an indispensable tool for anyone interested in exploring the outdoors. To download Oh, Ranger! ParkFinder™, visit the iTunes App Store or Google Play, or go to OhRanger.com/app/parkfinder.
“I’m really excited that Oh, Ranger! ParkFinder™ can serve as a unifying tool to bring together everyone’s interests and help connect people with parks,” said Mark Saferstein, Publisher & Editor-in-Chief at American Park Network and OhRanger.com. “By downloading the free app, users can vote to direct funds contributed by Ford Explorer to support key outdoor initiatives—especially to get more kids and young adults outdoors and active. Now that’s a goal that everyone can rally behind!”
About American Park Network
American Park Network has been a leading provider of information about parks and public lands for more than 25 years. A team of dedicated outdoor enthusiasts has spent years compiling a comprehensive and unique database of virtually every federal, state and local park in America. The company has leveraged the trust that comes with a myriad of long term relationships to create a foundation to launch an array of digital products, including the Oh, Ranger! ParkFinder™ mobile app. Along with its ubiquitous little green Oh, Ranger! trip planning guides, American Park Network integrates multiple platforms (i.e. mobile, online, print, custom programming and experiential events) to reach more than 20 million outdoor enthusiasts each year. Its mission to connect people to public lands has led their team to forge unique public/private partnerships to enable the development of tools to serve the public good.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit http://www.ford.com.
About the Student Conservation Association
The Student Conservation Association helps tomorrow’s conservation leaders take action for the planet by providing high school and college students with hands-on conservation experiences in all 50 states, from urban communities to national parks and forests. Since 1957, SCA has developed new generations of conservation leaders, provided America’s youth with green job training and skill building, restored community green spaces, preserved our trails and recreation resources, and engaged millions of Americans in conservation service and outdoor education. SCA is a nonprofit organization headquartered in Washington, DC with offices in Boise, ID, Charlestown, NH, Chicago, IL, Oakland, CA, Pittsburgh, PA, and Seattle, WA. For further information, visit http://www.thesca.org
For the original version on PRWeb visit: http://www.prweb.com/releases/prwebSCA/Oh-Ranger-Parkfinder/prweb9666840.htm