Marketing Coordinator

Marketing Coordinator

As Zion Adventure Company has grown over the last 15 years, so have our marketing and media efforts. We have always handled our marketing in-house, preferring custom-tailored copy, images, and design to anything we could hire out or subcontract. In 2012, we will hire our first full-time Marketing Coordinator, someone who can give their full energy and attention to promoting Zion Adventure Company in our store, in our local communities, and on the web.

Roles:
*Oversee the implementation of the current 2012 marking plan, with revisions as needed

*Monitor progress of 2012 action plan and goals achieved and communicate this progress with ZAC staff

*Create 2013 marketing plan based on 2012 results and 2013 goals

*Track success of various marketing strategies (i.e. Newsletter, Print Ads, Hiking Zion Maps, etc.) and evaluate effectiveness

*Manage $100,000 Advertising Budget and leverage for best investments for web, print, and special promotions

*Oversee Print Material Development and deployment

*Manage Guide Photo Database within Lightroom

*Manage other team members (up to 3 staff) assisting with material distribution and special programs

*Continue Community Outreach programs, including YAZ and develop further to extend beyond Zion

*Participate in monthly Zion Canyon Visitors Bureau meetings

*Special Event organizing (Banff Film Festival Radical Reels,...)

*Hiking Zion Distribution (100,000 units distributed across Southern Utah each year)

*Develop and deploy web & local advertising campaigns

*Build relationships with existing customers through newsletters and special events

*Build relationships with local businesses, hotels, spas, and outlying businesses for product awareness and sales

*Coordinate, arrange, & orchestrate media appearances (TV, web, magazine, newspaper)

*Reports Directly to General Manager and works parallel with other directors for Outfitting, Guiding, Shuttles, River Tubing, and Overland Tours.

Prerequisites:
*Minimum Two year commitment

*Able to work with Adobe InDesign CS, Photoshop CS, Illustrator CS and Lightroom 3

*Savvy with Facebook, Twitter, WordPress, Constant Contact

*Socially graceful

*Industrious and able to work independently without supervision

*Outdoor oriented and able to participate in rock climbing, canyoneering, mountain biking, and hiking on a weekly basis, both paid, and recreationally

Benefits:
*Year-round employment with extended vacations allowances

*Pay commensurate with experience, $15-20/hour, 35-40 hours per week, 40-45 weeks per year, (annual earning estimates at $25,000 to $38,000 per year).

*$2500 medical reimbursement toward health care deductibles increasing each year by percentage of pay based on tenure

*2 weeks paid salary/year between (Dec.-Feb), based on average semi-monthly earnings

*Up to 4 weeks of unpaid leave each year.

*An exciting, dynamic work environment out of the city and in nature

*Immense freedom to alter, change, and inspire new ideas

*Live in the foothills of Zion National Park year round

Apply online here: http://www.zionadventures.com/about/career-opportunities/2012-employment...

Application deadline: February 15, 2012 for position starting March 1, 2012