Going Half-Way

The Non-Profit Times
Wednesday, April 15, 2009

Mid-level donors remain backbone of giving

The Student Conservation Association (SCA) allows high school and college students on conservation projects, like restoring national parks and urban green spaces, across the country. The Charlestown, N.H.-based organization has the students send personal, handwritten thank-you letters to mid-level donors at the end of their conservation trip. “The letters are extraordinary because they are very honest and very real about someone’s individual experience,” said Robert Holley, SCA’s vice president for advancement. “The letters are just great because sometimes they will have squished bugs on them or there are words that are misspelled. So, it’s a real, live letter from the field. And our donors love them because this is the reason why they support SCA.”

© 2009 The NonProfit Times