We want the public to know about the great work you’re doing. In order to spread the word, we’d love it if you could help by:
Some ideas for great shots include picturesque settings, yourself at work or any other interesting aspect of your internship. Digital photos are best (JPEG format is ideal), but we’d be happy to see your 35mm pictures too! Try to get crisp, clear shots that show the nature of your work and surroundings. Indoor pictures should be well-lit and as uncluttered as possible.
Writing a press release!
Tell people about your work! We have provided a template to help you. Your on-site supervisor can also be a great resource. The press release should be sent to newspapers in your hometown and the town closest to where you’re working. Your family and friends will be proud to see the article you’ve written! (There is no guarantee, of course, that newspapers will print your story, but we received many copies of articles that did get published last season.)
Use your own words to genuinely and personally express your points of view.
Send your press release by email or fax. If you use email, discuss with your coordinator the best email address from which to send the release. Be sure to include your press release text within the body of the email – do not send the news release as an attachment! Many media do not accept them due to virus concerns.
Speak to your SCA coordinator or your site’s Public Information Officer (PIO) about obtaining contact information for area media. Site personnel will likely know which reporters cover your site on an ongoing basis and the best means for getting your press release to them.
If one or more of the reporters who receive your press release contact you to conduct an interview or send a photographer – don’t panic! Make the appropriate arrangements with the reporter in consultation with your coordinator. Try to relax and be yourself. If it makes you feel more comfortable, ask your coordinator to listen in on the interview.
SCA trusts you to speak well for the organization and is confident of your ability to do so. If you have questions about what is appropriate to include in your press release or wish to have your release reviewed before you send it, please contact Deirdre Fitzgerald, Director of Communications at 603.543.1700 ext. 173.